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Pacific Grove Art Center Telethon
Project type
Fundraiser, Broadcast, Event, Concert
Date
January 2025
Location
Pacific Grove CA
RadiMedia worked with the Pacific Grove Art Center to come up with a solution to change the dominant narrative of Pacific Groves closed off stigmas. Our solution was to create a telethon, and convert the galleries of the Art Center into a three live stage television studio, where we ran ELEVEN bands and FIVE interviews over the course of six hours to raise over a thousand dollars to the cause.
However from the beginning, raising funds wasn't the goal, driving attendance was. After the Telethon, the Art Center received 2-3 times the regular attendance to their gallery openings with more organizations looking to partner and sponsor events in the space than ever before.
